soundmaster’s History

soundmaster® is the successful brand from German company Wörlein GmbH, founded by Horst Wörlein, and is still owned by the Wörlein family to this day.

With the company’s headquarters situated in the idyllic countryside town of Cadolzburg on the outskirts of the city of Fürth, in 1985, soundmaster® was born with the purpose of bringing high quality, superbly designed, sophisticated technology to the consumer electronics market at an affordable price.

Over 50 years of product knowledge and experience has made soundmaster® the widely-recognised company it is today in Germany. Integrating new technology and refining products is what makes the continual development of soundmaster® audio products what they are today – leading products in home audio, recognised by hundreds of thousands of customers, in Germany, Europe and beyond.

soundmaster® in the United Kingdom

soundmaster® made its way into the United Kingdom in 2013, focusing initially with under cabinet kitchen radio products through its only authorised British distributor and home audio visual specialists, BuyCleverStuff.

In 2016, the product range available to British customers widened to include almost the complete catalogue of audio products from soundmaster®, and give homes across the United Kingdom

The Wörlein philosophy sees partnership, reliability, financial strength, healthy growth and social harmony as strong values.

With these attributes, the highly skilled workforce at soundmaster®, and the partnership with BuyCleverStuff in the United Kingdom, soundmaster® as respected brand is fast becoming one of the most reputable audio brands in Europe.